New Beginnings

LIFE LESSONS

The past 18 months have been a roller coaster ride for most of us, especially so for those in the travel industry. Navigating the ups and downs of a Covid world has taught us to become resilient (to say the least), and to look for new possibilities where they spring up.

We have also learnt to be deeply grateful and to celebrate that which we have; the good in our lives, the beauty that surrounds us and being able to spend special moments with those who really matter. And the realisation that it doesn't need to cost the earth.

THE WHY

So when life handed us lemons, we made lemonade! Oh, and we love exploring... 

South Africa offers a chimerical diversity of alluring landscapes and characterful, off-the-beaten track getaways that long to be discovered and explored. One cannot begin to scrape the surface of the natural beauty and splendour of this resilient country.

Lifetree Collection was born out of a desire to unearth hidden gems in SA, that are accessible to the South African wallet. For too long the chase has been for wallets padded with international currency, pushing prices to the point of unaffordability for South Africans.

The Collection is aimed specifically at the local market. We are proudly South African and understand the South African market; we are also rooted in our communities and are committed to giving back. Five percent of our commission earnings will be paid to each property owner’s community project of choice. Total commitment; total transparency. Because if this pandemic has taught us anything, it’s the importance of nurturing a community spirit.

THIS IS US 

For what our team lacks in size, we definitely make up for in our collective passion for travel in South Africa. With a long history of experience in both travel and marketing between us, we decided to ditch the corporate gig and go on a hunt to unearth some extraordinary local getaways all over South Africa for you to visit.

CARA EGAN - CO-OWNER & COLLECTION ARCHITECT

Cara is an adventurer at heart with a passion for sports and the outdoors. From cleaning hotel rooms to contracting them, Cara's feet are firmly planted in the hospitality industry. Having completed a BA Degree as well as a Post-Graduate Diploma in Entrepreneurship and Management, Cara's corporate experience includes stints at a Global Travel Wholesaler and representing lodges and activity providers in Zambia. A powerhouse of energy and ideas, Cara keeps our team on track and our clients content.

SASKIA BROWN - CO-OWNER & COLLECTION ARCHITECT

Saskia is a creative and analytical marketer, with a passion for the travel and hospitality industry. Having gained an MBA (Masters degree in Business Administration) from the University of Cape Town, she has overseen the brand development and successful implementation of sales and marketing strategies for several award-winning hotels and lodges. Saskia has a passion for travel, languages (speaking English, Afrikaans, French and Czech) and the outdoors, and loves taking on new challenges.

Together with our sister company, Lifetree Marketing & Media, and the incredible passion and talent of the entire team, we look forward to exploring new horizons and seeing where the path leads us!